Taking action to prevent the rise in NCDs through, for example, policies and legislation, which are low cost, will play an important role in reducing the risks of NCDs and addressing the rising burden (Kluge et al. 2020). For instance, recent systematic reviews on the impacts of different policy options to reduce trans fats in the food supply – including voluntary reductions and labelling – confirm that setting a legislative mandatory limit is the most “effective, economical, and equitable policy approach” (Downs et al. 2017). This evidence indicates that the benefits of addressing unhealthy diets by lowering the prevalence of trans fatty acids (TFAs) are not just health-related but also economic (Collin et al. 2020).